Launch Schedule: Key Dates
Apple will officially unveil the iPhone 17 series at its much-anticipated “Awe Dropping” event on September 9, 2025, at 10 a.m. PT / 1 p.m. ET. The lineup will include:
- iPhone 17 (standard)
- iPhone 17 Air (ultra-thin design)
- iPhone 17 Pro
- iPhone 17 Pro Max
Pre-orders are expected to begin Friday, September 12, and the devices will officially hit store shelves around Friday, September 19.
Standout Features and Upgrades
- iPhone 17 (Standard)
- 6.3‑inch 120 Hz ProMotion display
- A19 chip and Qi2 25W MagSafe charging
- Enhanced 24MP front camera
- iPhone 17 Air
- Slimmest model yet at ~5.5 mm thick
- 6.6-inch ProMotion screen, 12 GB RAM
- Titanium-aluminum frame and 48MP rear camera
- iPhone 17 Pro & Pro Max
- A19 Pro chip, up to 12 GB RAM, advanced cooling
- Pro Max features a massive ~5,088 mAh battery
New colors and premium finishes are also expected across the range.
What To Expect Next
With today’s launch window confirmed, all eyes are on the announcement, pre-order, and release timeline. Additionally, analysts suggest the move may lead to price adjustments in older iPhone models, creating opportunities for savvy shoppers.
Summary Table of iPhone 17 Timeline
Wrap-Up & Pro Tip
As Apple ushers in the new iPhone 17 generation, the tech world is buzzing—and for good reason. Whether you're eyeing the ultra-light Air model or want the top-tier performance of the Pro Max, mark your calendars and get ready for the future of iPhone innovation.
And when it's time to gear up your device with apps, games, movies, or music—don’t forget to check out KXZ Store for convenient Apple & iTunes Gift Cards. They're the smart, quick way to keep your new iPhone fully loaded and ready for action.