😂 Japan’s “Rent a Ugly Guy” Trend Is Going Viral — He Turned His Looks Into a Business

Who says only good-looking people win? One man flipped his “average face” into a booming side hustle—meet Japan’s first self-proclaimed Rent-a-Ugly-Guy.

· Lifestyle 生活

🎭 From Washed-Up Comedian to Booked-and-Busy “Ugly Rental”

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Meet Shinohara, a Waseda University graduate and ex-comedian who was once down and out, jobless during the pandemic, and unsure of his future. Despite efforts to make it as a self-deprecating comic, fame never came. Then came a wild suggestion from his roommate:

“You know that guy who rents himself out is going viral? You should do the same—just as an ugly guy.”

And so, the “Rent a Ugly Guy” concept was born.

📱 One Tweet, 36K Likes, and Endless Bookings

Shinohara posted a now-viral message on social media:

“I’m a rent-a-ugly-guy. Just cover my travel costs. Feel free to laugh at my face—just don’t go too hard.”

He included a very straightforward selfie. The result? 36,000 likes, and a flurry of bizarre-yet-touching job requests:

  • Nervous women wanting to practice dating
  • Adult industry workers needing a safe listener
  • Single guys using him as a “wingman”
  • Fashion brands hiring him as a “relatable model”

🤝 What Can You Rent an Ugly Guy For?

Turns out, a lot:

  • Be the contrast at group meetups to boost your own appeal
  • Practice romantic conversation with no pressure
  • Model “average guy” fashion looks
  • Just have someone to talk to, hang out, or vent with

In Shinohara’s words: “Being ugly is finally paying off.”

📈 Ugly, But Make It a Brand

Thanks to the buzz, Shinohara left his comedy group behind and is now working full-time as Japan’s premier Rent-a-Ugly-Guy. He’s even got a new dream: to open a udon shop in the Netherlands.

Talk about unexpected glow-ups.

🧠 The Bigger Picture: Japan’s Rent-A-Person Boom

Japan has a growing list of “rental people,” including:

  • Rent-a-boyfriend
  • Rent-a-grandma
  • Rent-a-friend
    Now, “Rent-a-Ugly-Guy” joins the mix—proving that people crave companionship, not perfection.

🎁 No Rental Needed – Just Recharge at KXZ Store

You don’t need to rent an awkward buddy to make life interesting—sometimes all you need is a good game, a top-up, and a smooth app experience.

Head to KXZ Store for fast, secure top-ups, game credits, and digital gift cards. Stay connected, gift your friends, or treat yourself—because ugly or not, everyone deserves a little digital love.