🚀 Stablecoins: Crypto’s First True Mainstream Use Case?
The market capitalization of stablecoins has surged by 90% since January 2024, rising from $131.3 billion to $249.3 billion as of June 6, 2025, according to DeFiLlama. This growth positions stablecoins as crypto's first mainstream financial utility, thanks to their stability, efficiency, and cost-effectiveness.
🏢 Big Tech Gets Serious About Stablecoins
Major tech players including Apple, Google, Airbnb, and X (formerly Twitter) are actively exploring stablecoin adoption to cut transaction fees and improve cross-border payments.
- Google has already processed two stablecoin payments and is evaluating more integrations. The company says it’s committed to providing 24/7 efficient payment services using secure digital assets.
- Airbnb is in talks with Worldpay to bypass traditional card fees from processors like Visa and Mastercard.
- X is exploring stablecoins for its X Money platform as Elon Musk aims to make peer-to-peer payments a core feature. The firm is also securing money transmitter licenses across U.S. states.
“We’re focused on responding to customer demand for efficient, 24/7 payments,” — Google spokesperson
🧱 Infrastructure Deals Are Paving the Way
Big Tech's shift toward stablecoins is supported by a wave of new partnerships:
- Mastercard is working with MoonPay.
- Visa has teamed up with Bridge, a firm acquired by Stripe in a $1.1 billion deal in 2024.
- Paxos, the firm behind PayPal’s PYUSD, is enabling stablecoin services for both Stripe and PayPal.
⚖️ The GENIUS Act: Regulation at the Core
The Guiding and Establishing National Innovation for U.S. Stablecoins Act—aka the GENIUS Act—aims to regulate stablecoin issuers. But it’s triggering a political tug-of-war.
- Republican Senator Josh Hawley opposed the current version, citing concerns about tech firms competing with the dollar.
- Democrats are proposing an amendment that would ban Big Tech from issuing their own stablecoins. This would force companies to partner with established players like Circle and Tether instead.
🔮 What’s Next?
With rising regulatory clarity and explosive market growth, stablecoins could become a default layer for digital payments in the next tech wave. Big Tech’s involvement would validate the sector and accelerate mainstream crypto adoption—even if they can’t issue their own tokens.
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