In Q1 2025, the crypto market continued to follow familiar themes, with Artificial Intelligence (AI) tokens and memecoins leading investor interest. According to CoinGecko, these two narratives accounted for over 62% of global crypto focus, reflecting a lack of fresh trends emerging in the industry.
AI and Memecoins Capture Majority of Market Attention
- AI tokens: Captured 35.7% of investor attention.
- Memecoins: Held a 27.1% share.
- Combined, they represented 62.8% of market interest.
Out of the top 20 crypto narratives, 6 were memecoin categories, and 5 were AI-related.
“Seems like we have yet to see another new narrative emerge,” said Bobby Ong, CoinGecko’s COO, in an April 17 post. “We are still following past quarters’ trends.”
Memecoin Mania Fueled by Trump’s Inauguration
Interest in memecoins surged in January with the launch of:
- TRUMP token on Jan. 18
- MELANIA token on Jan. 19 (both on Solana)
These launches coincided with Donald Trump’s inauguration on Jan. 20, drawing speculative traders to politically-themed tokens.
Solana Hit by Memecoin Capital Drain
While memecoins thrived, some analysts argue they diverted capital from utility tokens like Solana (SOL).
- SOL has dropped 48% since January, after briefly peaking above $270.
- Concerns are growing that memecoins are limiting price potential for more functional crypto assets.
Memecoin Collapse: The Libra Fiasco
Memecoin hype took a severe hit following the Libra token collapse, endorsed by Argentine President Javier Milei:
- $4 billion wiped out in hours.
- $107 million liquidity pulled by insiders.
- Result: a 94% price crash.
Post-Libra, new token deployments on Solana’s Pump.fun fell by 56.3%, with only 0.7% of tokens achieving "graduated" status.
Smart Money Still Playing Memecoins
Despite setbacks, smart traders are still profiting:
- A trader turned $2,000 into $43 million with Pepe (PEPE), securing over $10 million in profits despite a 70% price drop.
“Memecoins may only be a fun play for smart investors,” said Nicolai Sondergaard of Nansen, highlighting their insulation from macroeconomic factors affecting BTC and ETH.
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